Messages
11/4/2023
15 : 24
How Often Should Content Be Updated?
We used to blog 10 times a day. We have shifted to blogging once a week. We actually spend the majority of our time updating our old content. Here's why and here are the results. It works really,
11/2/2023
14 : 44
What is the CMO of 2024 going to look like?
Most people think of AI in terms of content generation, but it can help marketers do so much more... 80% of CMOs say AI is essential to their success in the next five years, according to Salesforce.
11/1/2023
19 : 24
Yet another core update
Google released yet another core update last month, the third major update to its search algorithm this year. It's not unusual to have several core updates in one year. Google is essentially
10/31/2023
12 : 4
Excel Hacks: Formulas for SEO Success
Excel is a great tool. Especially for SEO. If you aren't using it to help you with your SEO, you should start. And to start you off, check out these formulas and hacks with Excel that can help with
10/28/2023
14 : 44
7 Years of Podcasting Lessons... My Journey to 100+ Million Downloads
I've been podcasting for over 7 years now. Generated over 100 million downloads... and even generated new business deals because of our podcast. Plus a lot of ad revenue, which is a huge plus.
10/26/2023
14 : 24
End 2023 strong
Will you close out 2023 with a bang? There's still time to improve your end-of-year results... and strengthen the foundations for the upcoming year. I know time is running out, so here are the
10/24/2023
12 : 4
How to Optimize Apple Business Connect for SEO Success
Did you know there are over 2 billion active iPhone users worldwide? That's a lot of users. And did you know that you can use Apple Business Connect, which is a free tool, to impact how your
10/21/2023
15 : 54
How to Measure the ROI of Your Content Efforts in 2023
I bet your blog generates a lot of your organic traffic. I also would wager that your blog drives very little revenue. I know it is frustrating... I've been there. Here is the strategy I use to
10/19/2023
13 : 34
Top Marketing Trends for 2024
2023 has been a whirlwind for marketers, and 2024 is shaping up to be just as exciting. With AI and machine learning, the MarTech stacks and consumer expectations will continue to evolve, and so will
10/19/2023
4 : 5
Stop ineffective marketing
One of the biggest mistakes people make in marketing is to focus on the wrong thing. The wrong metrics. The wrong channel. The wrong strategy. Then they wonder why all their hard work is just not
10/19/2023
3 : 34
How to get ready for Google's new March 2024 update
Core web vitals was introduced by Google in 2021. The goal was to optimize for user experience because Google wants to rank sites at the top that users love. But Google is about to make the biggest
10/19/2023
3 : 11
The secret to irresistible marketing
Do you know what sets the most successful campaigns apart from the rest? It's not logic... it's the power of emotions. The thing is, most people don't buy for logical reasons. They buy on
10/10/2023
12 : 14
Amazon SEO: How to Rank on Top
Amazon can do wonders for your business… all you have to do is show up when someone does a search on Amazon. But, how do you show up without spending money on ads? Well, you do SEO, just like how you
10/7/2023
14 : 14
How to Deal With Creator's Block
Struggling to figure out what content to post on Instagram, TikTok, YouTube, or any social site. We've all been there. It's not that hard to post mediocre content, but it's tough to figure
10/5/2023
14 : 24
A form of SEO that you aren’t leveraging yet… ASO
I talk about SEO a lot, but today, I want to tell you about ASO. It stands for App Store Optimization, and it's all about raising your app's ranking in the App or Play Store. It's similar
10/3/2023
12 : 14
LinkedIn SEO: How to Optimize Your Profile
LinkedIn is a great source to generate more traffic and business. For us, it's our 3rd most popular channel after Google and YouTube. But being on LinkedIn isn't enough, you have to optimize
9/30/2023
15 : 44
How to Create the Perfect Omnichannel Marketing Strategy
Marketing isn't about doing well on Google or doing well on Facebook or even Instagram. It's about doing well on all channels. Because eventually, all marketing channels get competitive. So the
9/28/2023
13 : 44
Watch our AI Summit on-demand
Hey, 3 important things: 1) Today is the last day of the Summit (Day 3). Only for paid members — get your access now 2) Also, today is the last day to purchase the Lifetime Access Pass at our
9/27/2023
20 : 14
How to track your ad success
Tracking your paid ads performance is important, but what should you compare it to? If you want to know how you're stacking up against your competitors, it helps to know industry benchmarks. The
9/26/2023
12 : 14
How to Rank Your Website on ChatGPT
Did you know that ChatGPT gets 1.4 billion visits a month? It's a massive marketing opportunity. Imagine someone asking ChatGPT a question and it recommends your company, your products, and your